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AI Everywhere.
Impact Unclear?

Marketing teams have widely adopted AI tools. Few can prove what those tools do for pipeline or revenue. Take a 15-question self-check, or book a session for the full 90-day plan.  
Book Your Executive Session

AI activity isn’t impact 

AI activity keeps growing. The evidence of its impact does not. If your board asked what AI delivered this year, what would you show them? Optimizely gives you the AI engine. We help you measure what it's actually doing.

What switching gets you  

We rebuilt our own web site on Optimizely in 60 days and made it our exclusive DXP partner. We run the platform for our own business and client engagements. The result: 30-50% lower total cost of ownership than our old CMS, and 40% faster campaign launches.

Executive session 

See what your current platform already does well, and what a modern platform adds. Then identify where to focus first. 
Current-state assessment
Maturity gap
90-day plan
Leave with
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Step 1:  Current-state assessment • 15 minutes 
We ask questions about AI tools in use, how AI outputs are measured, and what you can currently tell your board about AI's business impact. 
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Step 2: Maturity gap • 20 minutes 
We use a simple AI marketing maturity model to show how to progress:  
  1. Tool Adoption 
  2. Workflow Integration 
  3. Outcome Attribution 
  4. Autonomous Optimization 

This framework helps you understand where your team is today and how you compare with peers further along in the journey.

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Step 3: 90-day plan • 10 minutes
We outline three specific AI plays you could deploy in 90 days with measurable outcomes: 
  • AI-generated personalization with A/B testing 
  • Opal agent for content production with performance tracking 
  • Autonomous experimentation on top-conversion pages 
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Step 4: Leave with 
A one-page AI Maturity Assessment you can use internally, showing current state, gap to competitive parity, and a prioritized 90-day action plan. 
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Step 1:  Current-state assessment • 15 minutes 
We ask questions about AI tools in use, how AI outputs are measured, and what you can currently tell your board about AI's business impact. 
carousel-icon-2
Step 2: Maturity gap • 20 minutes 
We use a simple AI marketing maturity model to show how to progress:  
  1. Tool Adoption 
  2. Workflow Integration 
  3. Outcome Attribution 
  4. Autonomous Optimization 

This framework helps you understand where your team is today and how you compare with peers further along in the journey.

carousel-icon-3
Step 3: 90-day plan • 10 minutes
We outline three specific AI plays you could deploy in 90 days with measurable outcomes: 
  • AI-generated personalization with A/B testing 
  • Opal agent for content production with performance tracking 
  • Autonomous experimentation on top-conversion pages 
carousel-icon-4
Step 4: Leave with 
A one-page AI Maturity Assessment you can use internally, showing current state, gap to competitive parity, and a prioritized 90-day action plan. 
Current-state assessment
Maturity gap
90-day plan
Leave with
carousel-icon-1
Step 1:  Current-state assessment • 15 minutes 
We ask questions about AI tools in use, how AI outputs are measured, and what you can currently tell your board about AI's business impact. 
carousel-icon-2
Step 2: Maturity gap • 20 minutes 
We use a simple AI marketing maturity model to show how to progress:  
  1. Tool Adoption 
  2. Workflow Integration 
  3. Outcome Attribution 
  4. Autonomous Optimization 

This framework helps you understand where your team is today and how you compare with peers further along in the journey.

carousel-icon-3
Step 3: 90-day plan • 10 minutes
We outline three specific AI plays you could deploy in 90 days with measurable outcomes: 
  • AI-generated personalization with A/B testing 
  • Opal agent for content production with performance tracking 
  • Autonomous experimentation on top-conversion pages 
carousel-icon-4
Step 4: Leave with 
A one-page AI Maturity Assessment you can use internally, showing current state, gap to competitive parity, and a prioritized 90-day action plan. 

What it’s not 

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Product Demo

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AI Strategy Presentation  

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Generic Maturity Assessment

SoftServe + Optimizely 

Optimizely gives you the AI engine. SoftServe builds the operating model around it. Technology changes how your team works day to day. 
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Where other platforms are today 

  • Personalization bolted on
  • Every test needs a dev ticket
  • No agent orchestration
  • Measurement disconnected after campaigns
  • Content generation lives outside the workflow
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What SoftServe + Optimizely add

  • Personalization built in 
  • Experimentation your team runs 
  • Agent orchestration, AI strategy, and governance 
  • Outcome measurement tied to results 
  • Opal-powered content generation 

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Learn more

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Online, self-service AI maturity assessment:

15 questions to check your marketing AI readiness and find room to grow. 
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Building an agentic enterprise:

How teams use AI across sales, operations, finance, and support to get real business results.
Is your brand findable by AI

Is your brand findable by AI?

AI now decides if your brand shows up before a customer searches for you. See what that takes.

Let's talk

Book a 45-minute executive session

See where you stand and where the opportunity sits. Then leave with one step you can take this quarter. 

30 Cannon Street, London, United Kingdom

EC4 6XH SoftServe Copyright © 2023

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