Augmented Reality for Retail
Consumers live in an on-demand world with highly accessible and increasingly transparent product and brand information. It is imperative for retailers to create customer interactions that not only surprise and delight, but also facilitate the shopper’s journey. Today, companies have the opportunity to meet the needs of the more informed and discerning customer with highly engaging experiences using immersive technology.
In this whitepaper, we explore how the adoption rate and widening application of augmented reality (AR), allows retailers to offer new dimensionality to the product and shopping experience, while providing real-time information to improve customer value, increase engagement, and drive sales conversions.