Disrupting the Insurance Marketplace
UnitedHealthcare (UHC) aimed to revolutionize the way small business health insurance is obtained by creating an innovative online marketplace. With the help of Hoverstate, they successfully disrupted the healthcare industry by developing a cutting-edge healthcare shopping portal. This platform not only simplifies the process of acquiring group health insurance, but also provides customers with real-time and accurate quoting.
Through extensive market research, focus groups, and user testing, Hoverstate built a strong business case for the platform. As a result, UHC now has the ability to utilize technology solutions that streamline the workflows of the various teams supporting the small business store on UHC.
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