---
title: AI & ML Pathway to Monetization for ISVs & Digital Natives
description: Use AI/ML technology to drive product innovation for real business value to compete and grow.
image: https://info.softserveinc.com/hubfs/high-tech-social-preview.png
---

- [01Main](https://info.softserveinc.com/drive-product-innovation-for-real-business-value-to-compete-and-grow#section-title)
- [02AI/ML product innovation](https://info.softserveinc.com/drive-product-innovation-for-real-business-value-to-compete-and-grow#section-one)
- [03Explore Related Content and Insights ](https://info.softserveinc.com/drive-product-innovation-for-real-business-value-to-compete-and-grow#section-two)
- [04Let's talk](https://info.softserveinc.com/drive-product-innovation-for-real-business-value-to-compete-and-grow#section-form)

[![softserve-logo-root](https://info.softserveinc.com/hubfs/logo-white-ss.svg)](https://www.softserveinc.com/)

# DRIVE PRODUCT INNOVATION WITH AI / ML

### If AI/ML has proven its value to solve real-world problems, why are so few ISVs and digital natives achieving business outcomes? 

 Our global study reveals that ISV and digital native executives believe AI/ML innovation is an imperative to compete and grow. But efforts are falling dramatically short of expectations, say 97% of executives surveyed.

83% said the only viable software companies in the next 5 years will be those with AI/ML features in products.

 READ OUR REPORT TO LEARN FROM ISV AND DIGITAL NATIVE EXECUTIVES WHAT'S WORKING, WHAT'S NOT, AND WHAT TO DO ABOUT IT — NOW. 

[Let's talk](https://info.softserveinc.com/drive-product-innovation-for-real-business-value-to-compete-and-grow#section-form)

![hero-bg](https://info.softserveinc.com/hubfs/2023/digital-events/cisco_EMEA_event/hero-bg.png "hero-bg")

- 01[AI/ML product innovation](https://info.softserveinc.com/drive-product-innovation-for-real-business-value-to-compete-and-grow#section-one)
- 02[Explore Related Content and Insights ](https://info.softserveinc.com/drive-product-innovation-for-real-business-value-to-compete-and-grow#section-two)

## Drive Your Business Outcomes With AI/ML

With AI/ML technology maturing across the board, both ISVs and digital natives are missing the genuine business value and affect this technology can offer. Get the real state of AI/ML use at software companies and learn keys to using AI/ML to monetize product innovation.

[READ STUDY ](https://info.softserveinc.com/real-state-of-ai-ml-capabilities-in-software-digital-native-companies?hsLang=uk-ua)

![aws-outcomes-image](https://info.softserveinc.com/hubfs/2023/digital-events/AWS-reInvent-v2/aws-outcomes-image.png)

 

## Explore Related Content and Insights 

## Let's talk

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TX 78701 [SoftServe](http://www.softserveinc.com/?utm_source=email-campnov2016&utm_medium=event-announce&utm_campaign=elq-distribution&elqTrackId=250f8da137694eff93299ed83afac5ab&elqTrack=true) Copyright © 2023

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