How to bridge the gap between data capabilities and strategic initiatives

Are companies leveraging data as effectively as they could be? Our recent study of 750 business and IT leaders undertook to answer this question. The findings are clear — businesses that prioritize effective data practices are not only prosperous but also position themselves for long-term growth and innovation. Indeed, 44% of these data-mature businesses have opened new revenue streams while 38% were able to monetize their data.

Unfortunately, the struggle with data-driven decision-making persists. A staggering 58% of respondents revealed that strategic business decisions were often made based on inaccurate or inconsistent data. Furthermore, the study shows a concerning trend of poor prioritization, with 73% of business and tech leaders admitting that their company allocated resources to the latest AI trends at the expense of more valuable data and analytics initiatives.

It's time to do data differently. Dive into the full report to discover more insights and start enhancing your company's data strategy today.