Why OTT should be included in every television marketing plan
Investment in paid digital advertising (Google, Facebook, etc.) has been higher than its traditional counterparts for years. However, historically, viewers have spent more time with traditional media (broadcast TV being number one), and it is this metric that drives linear media plans. In 2018, digital media overtook traditional media in time spent, and the money will continue to follow this viewing trend.
In this whitepaper, we’ll take closer look at over-the-top (OTT), its performance compared to linear TV, and the opportunity presented for advertisers in a hybrid campaign strategy.
Download the whitepaper to learn more
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