---
title: From AI potential to enterprise impact | AWS re:Invent
description: Meet SoftServe at AWS re:Invent 2026. Identify where AI creates real value, then build the AI organization to scale it.
image: https://info.softserveinc.com/hubfs/2026/events/aws-enterprise-impact/Link_preview%20(2).png
---
[](https://softserveinc.com) 
# From AI Potential to Enterprise Impact
Identify where AI creates value first, then build the AI organization to scale it, with a governed, practical path to measurable outcomes.
Schedule a quiet conversation, off the show floor, over food and drinks at TAO, reserved just for SoftServe.
[Schedule a 1:1](https://info.softserveinc.com/from-ai-potential-to-enterprise-impact-aws-reinvent#contact-us)
[01 Demos](https://info.softserveinc.com/from-ai-potential-to-enterprise-impact-aws-reinvent#demos)
[02 Lightning talk](https://info.softserveinc.com/from-ai-potential-to-enterprise-impact-aws-reinvent#lightning-talk)
[03 Learn more](https://info.softserveinc.com/from-ai-potential-to-enterprise-impact-aws-reinvent#learn-more)
[04 Contact us](https://info.softserveinc.com/from-ai-potential-to-enterprise-impact-aws-reinvent#contact-us)
## Event Details
Meet SoftServe at AWS re:Invent 2026
Nov. 30-Dec. 4
Las Vegas, NV
Takes place across multiple venues including Caesars Forum,
Caesars Palace, Encore, MGM Grand, The Venetian, and Wynn.
[save the date](https://info.softserveinc.com/hubfs/2026/events/aws-enterprise-impact/softserve_at_aws_reinvent_2026.ics?hsLang=uk-ua)
.png?width=912&height=464&name=preview_01%20(1).png)
## See Demos at Booth #1143
### Physical AI and Agentic Manufacturing
A live production cell where intelligent agents plan the work and drive robotics from intake through execution and quality verification.
✖
## Lightning Talk
From Legacy to Agentic: Modernization Beyond the Code
- Speaker: Ruslan Kusov, Cloud CoE Director and AWS Ambassador
- Wednesday, Dec. 2 at 12:30 p.m. PT
What if modernization started beyond the code? SoftServe is reimagining application modernization by working backward from business needs and desired outcomes, to determine what should change and why.
In this session, see how SoftServe Agentic Application Modernization combines this outcome-driven approach with CAST Software, AWS Transform, Kiro, AI-DLC, and specialized AI agents to accelerate discovery, assessment, transformation, and validation.
Learn how SoftServe provides the AI foundation to orchestrate and govern these agents. This turns modernization into an intelligent, repeatable journey that enables AI for organizations, connecting business intent with technology decisions and execution on AWS.
## SoftServe and AWS
SoftServe is a Premier Tier Services Partner in the AWS Partner Network, delivering end-to-end cloud solutions that accelerate time-to-value and ensure alignment with AWS Well-Architected best practices. With over 630 AWS-certified experts and deep industry expertise across finance, healthcare, retail, and manufacturing, SoftServe helps enterprises modernize applications, optimize data strategies, and adopt AI-driven innovation.
                 
630
certified resources
120+
professional certifications
240+
foundational certifications
12
competencies
3
AWS ambassadors
## Learn more
Explore the accelerators behind the journey, each one built to move you from finding AI value to becoming an AI organization.
[.png?width=570&height=360&name=image-03%20(1).png)](https://assets.softserveinc.com/brochures/modernize-faster-with-ai-powered-samp.pdf)
### [SoftServe Adaptive Modernization Platform](https://assets.softserveinc.com/brochures/modernize-faster-with-ai-powered-samp.pdf)
Accelerate modernization by 2-3x, reduce cloud costs by up to 30%, and build the foundation AI needs to work.
[.png?width=570&height=360&name=image-04%20(1).png)](https://info.softserveinc.com/hubfs/files/softserves-agentic-application-modernization-saam-one-pager.pdf?hsLang=uk-ua)
### [SoftServe Agentic Application Modernization](https://info.softserveinc.com/hubfs/files/softserves-agentic-application-modernization-saam-one-pager.pdf?hsLang=uk-ua)
Assess, decompose, refactor, and migrate complex legacy applications with greater speed and confidence.
[.png?width=570&height=360&name=image-05%20(1).png)](https://assets.softserveinc.com/brochures/samp.2.0.pdf)
### [SoftServe Agents Management Platform](https://assets.softserveinc.com/brochures/samp.2.0.pdf)
Build, run, and manage AI agents across your company.
[.png?width=570&height=360&name=image-06%20(1).png)](https://assets.softserveinc.com/brochures/aws-agentic-activator.pdf)
### [AWS Agentic Activator](https://assets.softserveinc.com/brochures/aws-agentic-activator.pdf)
Test three real AI agents in 30 days, before you scale.
[.png?width=570&height=360&name=image-07%20(1).png)](https://assets.softserveinc.com/brochures/digital-transformation-experience-based-acceleration.pdf)
### [Digital Transformation: Experience-Based Acceleration](https://assets.softserveinc.com/brochures/digital-transformation-experience-based-acceleration.pdf)
Align executives, upskill teams, and see tangible business outcomes with a 3-6 week transformation approach.
[](https://assets.softserveinc.com/brochures/modernize-microsoft-workloads-fast.pdf)
### [SoftServe Microsoft Modernization Framework](https://assets.softserveinc.com/brochures/modernize-microsoft-workloads-fast.pdf)
Modernize Microsoft workloads up to 90% faster and reduce Microsoft licensing costs by up to 50%.
[](https://assets.softserveinc.com/brochures/modernize-vmware-workloads-faster.pdf)
### [VMware Migration Factory](https://assets.softserveinc.com/brochures/modernize-vmware-workloads-faster.pdf)
Avoid 80% failure rates in agentic projects. Start with strong foundations.
[](https://ivm.softserveinc.com/?hsLang=uk-ua)
### [SoftServe Video Intelligence](https://ivm.softserveinc.com/?hsLang=uk-ua)
Real-time video intelligence turns everyday footage into insight.
## One in Focus
#### Responsive, Real-time AR Experiences, in Milliseconds for Retail/CPG
Qualcomm and SoftServe use AWS Local Zones to deliver sub-10 millisecond AI inference for augmented reality smart glasses.
Lin Sun
Director, AI & XR Technology XWP Business Unit
at Qualcomm Technologies, Inc.
[](https://www.youtube.com/watch?v=vukY9tKjZB0)
✖
## Contact us
Tell us where you'd like to find AI value, and we'll help you build the path to an AI organization.
201 W 5th Street, Suite 1550, Austin,
TX 78701 [SoftServe](http://www.softserveinc.com/?utm_source=email-campnov2016&utm_medium=event-announce&utm_campaign=elq-distribution&elqTrackId=250f8da137694eff93299ed83afac5ab&elqTrack=true) Copyright © 2023
 [](https://www.softserveinc.com/)
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