Overcome the Top 5 Data Challenges in Retail

Retailers have the opportunity to collect data at every touchpoint of the customer journey. As such, businesses that can interpret data properly have a treasure trove of valuable insight at their fingertips. Leveraging the full power of data allows retailers to increase profitability and find new revenue streams by anticipating customer data.

This white paper, written by SoftServe’s Ihor Shkarupa, addresses the five most common data challenges to retailers, and how they can be overcome. By addressing these challenges, you will be able to enhance data analysis and develop a 360-degree customer view that allows you to:

• Anticipate trends and customer behavior. Streamline inventory management to mitigate supply chain difficulties.
• Maximize ROI from marketing campaigns.
• Drive loyalty by providing an industry-leading customer experience.