Optimized Personalized Retail Experiences

The retail industry has discussed personalization for years with studies proving benefits such as higher purchase intent, greater order value, improved marketing effectiveness, and more. Many retailers have implemented conventional targeted messaging tactics using demographics, explicit preferences, and previous transactions. Yet 80 percent of customers remain unsatisfied with the level of personalization in store and online, according to a 2019 NetSuite study. To deliver the individualized experiences customers demand—and realize significant returns at scale—retailers must invest in advanced technology.

In this whitepaper, we explore how retailers can increase revenue and retain customer loyalty by creating bespoke hyper-personalized experiences that drive engagement, improve customer service, and create valuable brand experiences...(Read more)