Alex Joyner focuses on expanding the company's presence in Northern EMEA. Through strategic partnerships, he helps companies solve intricate business challenges with cloud, data analytics, AI/ML, and Gen AI. 

With over 17 years of experience, Antonina Skrypnyk oversees solutioning, GTM strategy execution, and business development. She plays a crucial role in ensuring that SoftServe’s offerings meet clients' strategic business needs. 

Phil Aspden is a trusted advisor to both technologists and business leaders and brings deep experience supporting transformational growth for technology-enabled businesses. Prior to joining SoftServe, Phil successfully scaled both startups and established enterprises.  

Roger Magnusson has over 30 years of experience in sales, management, and IT at SoftServe. He excels in managing and selling advanced solutions like metaverse/omniverse, cloud and digital transformations, AI/ML, and big data/analytics.   

With 25 years of experience, Paul Fryer has been at the forefront of technology transformation and automation, supporting critical U.K. infrastructure, government exemplar projects, major retailers, and some of the world's largest automotive manufacturers. Paul now supports leading companies in building their technology strategy to drive real-world results.