Optimal media experiences require audience trust

Exceptional media experiences are not possible in the absence of audience trust. While media companies rightfully pursue likes, followers, and personalization insights, taking good care of the trust gifted by consumers is too often overlooked—until it is lost.

Once trust is violated—by poor security, service, or support—people will go elsewhere, and options are plentiful. Additionally, unhappy consumers don’t go quietly, nor do offended people keep it a secret. In this whitepaper, we review the very public consequences of lost public trust as well as the personal and technical steps media companies should take to ensure trustworthiness.