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Turn AI Ambition Into 
Impact on Optimizely 

You’ve invested in Optimizely. We turn that investment into measurable business value through enterprise AI, automation, and modern marketing operations. Find us at Opticon 2026 to see what that looks like.

4 blockers. 4 fixes.

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At Opticon 2026, we'll address the four most common obstacles and proven strategies to address them. 
  • Migrations that stall AI adoption 
  • Pilots that never reach production 
  • Personalization built on incomplete data 
  • Content AI search cannot find 

See it live at our booth at the booth in the Optimizely Base Camp

Four demos for technical leaders and marketing teams. Sept. 1-2, Javits Center, New York.
Sitecore Opal integration
Migration pipeline
AI maturity assessment
ABM agentic flow
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Technical
Sitecore Opal integration
Your team gets AI capability on your existing Sitecore investment without rebuilding. See agentic features running on top of Sitecore XP live, no migration required.
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Technical 
Migration pipeline 
See a live migration between Optimizely and Sitecore producing deployment-ready assets your team can use immediately. Your migration moves faster and arrives clean. 
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Marketing 
AI maturity assessment 
Answer 10 questions and leave with a scored assessment of where your AI program stands and what to prioritize. Interactive, agent-based, and takes 10 minutes. 
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Marketing 
ABM agentic flow
Your team stops spending hours on account research. In seconds, the agent returns a company profile, opportunity score, and recommended next action. See it run against a live account. 
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Sitecore Opal integration
Your team gets AI capability on your existing Sitecore investment without rebuilding. See agentic features running on top of Sitecore XP live, no migration required.
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Migration pipeline 
See a live migration between Optimizely and Sitecore producing deployment-ready assets your team can use immediately. Your migration moves faster and arrives clean. 
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AI maturity assessment 
Answer 10 questions and leave with a scored assessment of where your AI program stands and what to prioritize. Interactive, agent-based, and takes 10 minutes. 
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ABM agentic flow
Your team stops spending hours on account research. In seconds, the agent returns a company profile, opportunity score, and recommended next action. See it run against a live account. 
Sitecore Opal integration
Migration pipeline
AI maturity assessment
ABM agentic flow
Icon_01
Sitecore Opal integration
Your team gets AI capability on your existing Sitecore investment without rebuilding. See agentic features running on top of Sitecore XP live, no migration required.
Icon_02
Migration pipeline 
See a live migration between Optimizely and Sitecore producing deployment-ready assets your team can use immediately. Your migration moves faster and arrives clean. 
Icon_03
AI maturity assessment 
Answer 10 questions and leave with a scored assessment of where your AI program stands and what to prioritize. Interactive, agent-based, and takes 10 minutes. 
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ABM agentic flow
Your team stops spending hours on account research. In seconds, the agent returns a company profile, opportunity score, and recommended next action. See it run against a live account. 

Speaking sessions

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Theatre · Technical track · 15 min 

Optimizely at Agentic Speed: Turning AI Ambition into Delivery 

A live tour of SoftServe's agentic tools across marketing and technical tracks. Includes maturity assessment, ABM, pipeline, and migration. 

Adam Seabridge, Senior DXP Architect 
Robert Senktas, DXP Practice Leader and Solutions Architect

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Marketing track · 30 min 

The Future of B2B Marketing
Is Autonomous 

How B2B leaders use agentic AI to transform ABM, personalization, and content operations. Backed by SoftServe's Maturity Model, AI Readiness Assessment, and Optimizely Opal accelerators. 

Georgi Bilyukov, AVP, DXP and eCommerce 

Case Study Sessions

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Theatre · 30 min 

Built on What We Sell: Rebuilt on Optimizely 

SoftServe rebuilt its own global website on Optimizely in 60 days. Campaigns ran 30-40% faster. Pipeline visibility improved. 

Adam Seabridge, Senior DXP Architect
Georgi Bilyukov, AVP, DXP and eCommerce 

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Bonfire · 30 min 

ABM at Machine Speed 

A 13-agent pipeline takes a company name and returns a scored outreach package. Digital maturity, tech stack, signals, and fit assessed in seconds. 

Adam Seabridge, Senior DXP Architect
Georgi Bilyukov, AVP, DXP and eCommerce 

Opal Workshop

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The day after Opticon, we're hosting a hands-on workshop for marketing and technology leaders. Four hours, one sandbox, and your team leaves with a live Optimizely Opal agent trained on your brand, workflow, and bottleneck, already running in production. 
  • Wednesday, Sept. 2, 2026 from 9 a.m. - 1 p.m. ET 
  • OASIS / Workville, NYC, 12-24 seats

Register

Hospitality Event

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Join a small group of enterprise leaders at Opticon for an evening away from the show floor. 
  • Tuesday, Sept. 1, 2026 from 6:30-9:30 pm ET
  • The Bar Room at Arlo Midtown, 351 W. 38th St., New York, NY 10018

Register

Meet the SoftServe team at Opticon

 
 

 

 

Adam_Seabridge
Adam Seabridge 
Senior DXP Architect, SoftServe 

Adam leads application development teams and delivers technical solutions for enterprise DXP programs. His focus is Optimizely delivery and the design of agentic tooling — including Agent Factory, Agent Studio, and ABM Flow — that helps teams move faster without sacrificing architectural or security standards.

LinkedIn

Robert_Senktas
Robert Senktas 
DXP Practice Leader and Solutions Architect, SoftServe 

Robert brings over 15 years of experience designing enterprise digital platforms and content ecosystems. He specializes in Optimizely and Sitecore DXP solutions, cloud architecture, and enterprise content management. A four-time Sitecore MVP and international speaker, he leads cross-functional teams delivering digital initiatives across the U.S., Europe, and Asia.

LinkedIn

Georgi_Bilyukov
Georgi Bilyukov 
AVP, DXP and eCommerce, SoftServe
Georgi leads SoftServe's global DXP and eCommerce practice, overseeing strategy, partnerships, and enterprise digital transformation delivery. With over 15 years in digital experience platforms and eCommerce, he advises executive teams on AI strategy and customer experience innovation, helping organizations build AI-first marketing capabilities that deliver measurable business outcomes.

LinkedIn

Results

~60%
Faster time-to-value 
~70%

Faster digital innovation 

~50%
Faster AI adoption 

Recognized for how we deliver

Platinum-solution-partner Opal-Development SaaS-CMS-Developer

Book a meeting at Opticon 2026 

Book a meeting at Opticon 2026 

Spend 30 minutes with SoftServe's Optimizely and enterprise AI leads. Bring your current architecture. We map what needs to change.

Book your session 

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Learn more

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Assessment

AI maturity assessment 
How prepared is your organization to use AI across customer experience, content, data, and marketing operations?   

Answer 15 questions. Leave with a prioritized roadmap. Takes 10 minutes. 

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AI reopens who gets to operate your platform 

How conversational operations eliminate routine API work and reduce developer dependency. 
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Brochure

Schema changes at the speed of conversation. How to create, inspect, and manage data schemas using plain English instead of APIs.

Book a meeting

201 W 5th Street, Suite 1550, Austin

TX 78701 SoftServe Copyright © 2023

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