Retail Execs Predict Double-Digit Tech Increases for 2024

US enterprise retail executives at are predicting a significant 10% uptick in tech investment for 2024, according to a November 2023 SoftServe/Wakefield Research survey. These investments, spanning inventory management systems to AI-powered solutions and in-store analytics, aim to enhance customer experiences, retention, and acquisition – the top three goals for retail executives in 2024. However, navigating technology adoption isn't without its challenges, particularly when it comes to managing and protecting consumer data, adapting to fluctuating consumer preferences, and addressing workforce shortages.

Learn which solutions are emerging as priority investments to help retailers optimize online sales, tackle omnipresent supply chain disruptions, and delve deeper into understanding their customers' needs.