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Bridging the Gap Between Data Capabilities and Strategic Initiatives

Data has become a critical resource, particularly as more companies seek to harness the benefits of new technologies such as Gen AI. But research shows a growing disconnect between leadership’s goals and the ability to deliver due to technological realities on the ground. To understand this, Wakefield Research canvassed 750 global business leaders to discover the origins of this data gap, how it evolved, and how to bridge it. It shows the gap is not isolated, but a global phenomenon, as companies struggle to tie data initiatives to business goals and often make decisions without a strong data foundation. However, those with more mature data strategies see strong revenue growth and greater efficiencies.

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Key Research Findings

  • The benefits of data maturity — 44% with more robust data policies opened new revenue streams, and 38% monetized their data.

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    58% saw strategic business decisions being made based on inaccurate or inconsistent data most of the time — if not always.

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    78% of VPs and 61% of directors — but just 44% of those at C-level — believe investment priorities are negatively impacted by leaders not fully understanding how data can generate value.

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    73% of business tech leaders believe their company has allocated funds or talent to Gen AI instead of more valuable data initiatives.

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    42% of companies with mature data strategies plan to increase investment significantly in 2025.

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    Nearly all (98%) respondents said a data-strategy update should be required before being able to gain the full advantages of initiatives like AI.

Expert Spotlight

Prioritize use cases over data initiatives

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Rodion Myronov

AVP Technology - Big Data & Analytics

Strong data management is not just a technical necessity, it is a key driver of revenue growth. Relative levels of data maturity, or proficiency, emphasize the need for alignment between business needs and data strategy. By deploying the correct infrastructure with solid data management and governance, data-mature companies see strong improvements in revenue. Modern businesses strive to build the perfect data infrastructure that enables seamless enterprise-wide data utilization. But this approach often leads to wasted effort and capital as an ideal data platform — without clear purpose — risks becoming an underutilized asset. Organizations should begin by asking, “What business problems are we solving with our data?”

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Case Studies

Read more about actual data management and transformation projects.

Our Data Offerings

 offerings-icon-1  Big Data Cloud Migration

Cloud data platforms provide a simplified path to onboarding new business use cases and scenarios while significantly accelerating time-to-market up to 55%. 

  • Enhance performance, scalability, and elasticity to provide ample resources in a timely manner.
  • Respond to growing business demands and changes in the market in real-time (or near-real-time).
  • Leverage cloud services to enable data-driven decision-making. 
  • Build a comprehensive environment for data governance and security. 

 offerings-icon-2  Enterprise Data Platforms

An enterprise data platform is the foundation for a trusted environment and deeper business insights. It is a set of integrated data repositories, data processing, and consumption solution

  • Build a scalable data platform and effective data insight ecosystem to uncover new business opportunities and facilitate cross-functional decisions.
  • Increase employee and business productivity by reducing manual data processing work.
  • Establish a comprehensive view across all business segments by managing consolidated and trusted data in one location.
  • Leverage data to construct a 360-degree view of customers and create highly personalized and relevant experiences.
  • Access and analyze information quickly and effectively to understand and evaluate risks.

 offerings-icon-3Data Strategy and Governance

Without an effective data strategy and vigilant governance, data will never realize its full potential — nor meet the expectations of stakeholders.

  • Establish a consolidated and centralized data repository for effective decision-making and deliver competitive value to stakeholders at pace through strategic analytics road mapping.
  • Outline the overall strategy for your business’s data from defining business challenges to designing a technical solution.
  • Democratize data, ensure its quality, and accelerate data initiatives across the company.
  • Strategically enable applied data to answer pressing business concerns. 
  • Build transparency and trust within the business and between partners.
  • Generate new revenue streams and capabilities across the organization. 

Why SoftServe

A successful data strategy is more than an ideal framework. It's about identifying and creating tangible business value, strategically and practically, one step at a time. The time to embrace effective data practices for a prosperous future is now. SoftServe is here to help you discover which pathway is right for you and support you on that journey.

SoftServe is a premier IT consulting and digital services provider. We expand the horizon of new technologies to solve today's complex business challenges and achieve meaningful outcomes for our clients.

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