How cloud, AI, and hybrid are transforming media and entertainment

To futureproof audience share and profitability—while ensuring a sustainable growth model—media companies must move forward with digital. Netflix introduced the monthly subscription model in 1999. YouTube was founded in 2005 and was streaming 100M video views per day a year later. Despite 20 years of digital disruption, many media companies still operate with traditional cost models and infrastructure. In doing so, they are at risk of shrinking profitability and market share.