THE NEXT FRONTIER FOR UPSTREAM OIL & GAS

The upstream oil and gas sector is is facing a pivotal moment. . Mature assets, increasingly complex operations, escalating costs, tighter regulations, and workforce constraints are putting pressure on operational efficiency and profitability. Although digital technologies have delivered progress, many processes remain manual, siloed, and slow.

Generative AI, agentic AI, and physical AI represent the next evolution, moving beyond data analysis to systems that can reason, take action, and continuously learn. By combining multimodal data — from seismic information to live production streams — these technologies preserve expertise, streamline workflows, and enable faster, more informed decisions.

What’s covered:

• Challenges on the Norwegian Continental Shelf
• Workflow Automation Barriers
• The Need for Effective Knowledge Management
• Agentic AI for Workflow Automation
• How to Adopt Physical AI
• SoftServe Physical and Agentic AI Solutions & Accelerators
• How to Achieve Return on Investment from AI