Enterprise media must automate configuration, pricing, and quoting

With media company offerings evolving and multiplying at the speed of digital, it is essential that sellers are empowered to consistently configure, price, and quote (CPQ) complex solutions quickly and accurately. Long sales cycles and limited access to the customer’s decision makers makes correct pricing a business imperative. However, siloed communication, systems, and processes inherent in many media companies lead to misquotes, incorrect billing, conflictive contracts, and other errors that add unnecessary complexity and length to the sales process. In order to eliminate inaccuracies and streamline workflow, sales, finance, and service must be unified through transparency across the customer lifecycle. Only when all teams are working with the same data, in the same format, while using the same tools can true alignment exist.