Drive business development + deeper fan relationships with the right technology

The days of legacy personalization and fallible segmentation (as foundational to business development success) are numbered. Artificial intelligence technology is empowering sales teams to identify, track, and engage with the customer funnel more efficiently than ever. In order to maximize returns on customer loyalty investments, companies need to consider calculated adoption of data-driven technology, today.

Closing new business is clearly vital for every company, but what about those customers who require no “hunting” to reach? In the search for new revenue, loyal customers, brand advocates, and die-hard brand fanatics are often given less attention, if not ignored altogether.

In this whitepaper learn:

• Why likes, follows, and shares are not indicative of loyalty and advocacy
• The differences between a brand loyalist, advocate, and fanatic
• How AI technology and customer data should be leveraged to grow brand fanatics as well as new business development